Full HD 1080p and XBR premium quality now comes to smaller screen sizes. Offered in 31.5-inch and 37-inch (diagonal) screen sizes, Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTVs have what you need for a complete high definition viewing experience. On top of full 1080p HD resolution and a sophisticated design, XBR6-Series small screen HDTVs offer unique features like an enhanced Xross Media Bar with 3D graphics and integrated TV Guide program information, DMex functionality that allows you to add capabilities to your TV, and BRAVIA Engine 2 for an even better picture.

Full HD 1080p means our connections accept 1080p signals and the display will render that signal in Full HD 1080p. The flexibility of native 1920 x 1080 displays allows any high definition content to be viewed without the need to downconvert images to the native resolution of the display. Take full advantage of Blu-ray Disc players and PlayStation 3 systems that can deliver 1080p content to your Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTV.

Sony's Digital Media Extender (DMe^x) offers a digital connection path for optional modules like the BRAVIA Internet Video Link, as well as other modules you can add in the future. Innovative DMe^x expansion capabilities integrate into the award-winning XMB user interface making Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTVs a powerful entertainment platform that not only meets current needs, but expands to meet tomorrow’s needs as well.

The latest version of Sony’s respected BRAVIA Engine fully digital video processor uses a collection of unique SONY algorithms to significantly reduce noise and produce sharp, vibrant, life-like images.

• Dynamic Noise Reduction: Intelligently identifies and dramatically reduces noise in the signal according to the motion and brightness of each scene for clearer, crisper images.
• Detail Enhancement: Improved image enhancement algorithms render greater overall detail.
• Contrast Enhancement: Works with the Advanced Contrast Enhancer circuit to optimize the contrast for every scene to create better depth and reality.

BRAVIA Engine technology optimizes the color, contrast, detail and clarity of every scene for the exceptional performance that Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTVs are known for.

Part of the cinematic drama in film-making comes from details found in shadows and dark areas of the picture. Sony’s Advanced Contrast Enhancer (ACE) uses real-time image processing to dynamically adjust backlight levels for improved contrast without masking details the filmmaker intended you to see. ACE of Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTV delivers deep blacks in darker scenes, as well as fine details in shadows and other dark areas of the picture for a difference you can truly see.

The TV Guide On-screen IPG delivers continually updated program listings to users. The guide requires no subscription fees or phone connection and is available at no extra cost to the consumer. Sony is the first company to integrate the TV Guide On-Screen User Interface into a custom interface -- Sony’s exclusive Xross Media Bar user interface.

Sony included HDMI CEC capability in select HDTV and BRAVIA Theatre Home Audio products, which led to a one-touch function Sony feature called BRAVIA Theatre Sync. This feature allows the access and control multiple tasks and system operations with one button ease. BRAVIA Sync is now being introduced as the name for a new family of control features that not only includes BRAVIA Theatre Sync, but will now include BRAVIA Sync. This feature allows the user to control a CEC-enabled camcorder connected to a BRAVIA HDTV via an HDMI cable by using the Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTV’s remote control and an on-screen display that shows camcorder transport functions.

Developed in consultation with the Sony Pictures Entertainment movie studio, most 2008 Sony BRAVIA LCD HDTVs feature our optimized Theater Mode. Selecting the THEATER mode on the BRAVIA HDTV remote automatically adjusts a number of key elements that have an important impact on reproducing movies better. Skin tones and lighting are seen as natural without over-enhancing color and contrast. The picture is fine-tuned for a dark viewing environment just like the cinema and optimized for LCD display technology. Even the right amount of film grain is included. All of this helps preserve the mood and detail so you enjoy the cinema experience that you go to the theater to see, right in the comfort of your home.

Optimized Theater Mode of Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTV is another great example of Sony HDNA in action. We not only create the exciting movies that you see at the cinema but also enhance the home viewing experience to recreate it as only Sony can.

Built around a sophisticated set of Sony algorithms, the S-Force Front Surround enhancement function generates realistic surround sound from the two speakers in the TV. Unlike some other "virtual surround" technologies, S-Force Front Surround sound does not need to be bounced off of side walls or other surfaces to hear three-dimensional sound. No matter what the size or shape of the room it's possible to hear sounds from behind you.

TruSurround is a patented SRS technology that solves the problem of playing 5.1 multichannel content over two speakers. TruSurround in Sony Bravia XBR-Series KDL-37XBR6 37-Inch 1080p LCD HDTV delivers a compelling, virtual surround sound experience through any two-speaker playback system, including internal television speakers and headphones. It is fully compatible with all multichannel formats up to 5.1 channels. High-quality virtual surround sound can be experienced with just the two hidden, downward-firing side-mounted 2.2-channel dome speakers built into the TV.

SRS TruSurround XT technology delivers an amazing, simulated 3D effect with clear dialog and powerful bass.